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Art as heritage. Art as tradition. Art as passion. This is Baldi, from Florence, the cradle of Italian Renaissance, to the heart of world. The secret to Baldi’s success is its refined taste, its great aesthetic sense and its long-standing tradition of craftsmanship that uses ancient artistry techniques and practices to make true works of art. Artists and artisans, inspiration and handicraft, creativity and devotion to perfect art forms: this unique heritage, which dates to 1867, is at the heart of Baldi today – just as it was in the past. From the traditions of two great families, the Ponziani and the Consani, a single business was born in Florence, an important city of art and the cradle of Italian Renaissance.